Beamr Image Science Company Demonstration Video










Beamr powers the video encoding workflows of the biggest telcos and OTT video service providers as the industry’s top designer of content-adaptive encoding and video optimization technology which enables high video quality, excellent CPU performance, and benchmark bitrate efficiency for telcos, OTT content distributors, TV networks and video streaming platforms. Backed by 44 International patents, Beamr's perceptual optimization technology extends into our HEVC and H.264 software video encoders. CABR (Content-Adaptive Bitrate) is a ground breaking rate-control mode that enables guaranteed quality to be delivered at very low bitrates. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.

The video technology Beamr developed for our codecs are covered by 11 granted patents that are a part of the 44 total patents the company holds that cover our best in class video optimization developments. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for video distributors, streaming video distributors, and content distribution networks. At the same time, video system operators must enable encoding and delivery of advanced entertainment content, by embracing new technologies, capabilities, and codecs such as HEVC, HDR, and 4K.

Beamr's perceptual quality measure is built on a proprietary, low complexity, highly reliable, perceptually aligned quality metric that is covered by 33 granted patents. The existence of this special quality measure enables controlling a video encoder to output a file with maximal compression of the video input while maintaining the original video resolution, format and visual quality. This feat occurs by controlling the compression level of each frame in the video sequence so that it is compressed to the maximum while producing a visual output that is the same as the quality that was originally specified.

The Beamr quality measure has been in development since 2009. After years of refinement, and subjecting it to the strict requirements and testing of ITU BT.500 which is an International standard for verifying and testing image quality, we were able to confirm that there is a sufficiently high correlation of our quality measure with subjective results. The Beamr quality measure takes into account temporal artifacts. Since it is not sufficient to ensure only at the frame level that degradation has not been introduced - it is also necessary to preserve the quality of the video's temporal flow. When viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will be perceptually identical to the human eye under regular viewing conditions. This is a secret to how the process is able to guarantee image quality.

The industry has enjoyed significant advances GET MORE INFO in software encoding, video codecs, and tools, meanwhile the pace of video growth on the network is expanding faster than the availability of CPUs, causing silicon encoding solutions using GPUs, FPGAs, and ASICs to come back into focus. Beamr silicon accelerated CABR encoding opens new opportunities with very low TCO for mobile, edge, and cloud applications. The work Beamr is doing on silicon is closing the gap between the high performance of hardware encoders, and the complexity of advanced algorithms like CABR which traditionally were only able to be implemented in software on a CPU.

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